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Sharma, Bodh Raj
- Edifying Retailer-Wholesaler Ethical Relationship: A Basis for Good Governance in Retail Sector
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Authors
Affiliations
1 Department of Commerce, University of Jammu, Jammu & Kashmir, IN
1 Department of Commerce, University of Jammu, Jammu & Kashmir, IN
Source
Journal of Commerce and Accounting Research, Vol 4, No 3-4 (2015), Pagination: 40-46Abstract
Retailers are dependent upon wholesalers as the latter provide the regular and uninterrupted supply of merchandise to the former even sometimes on credit basis. The retailers are,thus, expected to maintain sound relations with wholesalers on the basis of ethical retail practices. In fact, in the extant literature there is not even a single study on perceptions of wholesalers about ethical retail practices. This study is, thus, an endeavour to bridge the gap in extant literature on retailing ethics. This piece of work explores empirically the retailer - wholesaler ethical relationships for good governance in retail sector empirically. The study is based upon the data obtained from seventy wholesale firms from Jammu city in J&K through an instrument. The wholesalers viewed retailers ethical in most of the issues except untimely payments of bills and even payment of less amounts as agreed upon, which createssevere problem for the wholesalers who are ultimately liable to manufacturers. The study shall be highly useful for business concerns, retailers, wholesalers, and government for the policy guidelines and potential researchers for new thrust.Keywords
Ethics, Wholesalers, Retailers, Demographics, Merchandise.
- Exploring Customer-centric Marketing Capabilities, Trust, Satisfaction, and Retention in Retail Business
Abstract Views :124 |
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Authors
Affiliations
1 Assistant Professor, Department of Commerce, University of Jammu, J&K, IN
2 Ph.D Research Scholar, Department of Commerce, University of Jammu, IN
1 Assistant Professor, Department of Commerce, University of Jammu, J&K, IN
2 Ph.D Research Scholar, Department of Commerce, University of Jammu, IN
Source
Journal of Commerce and Accounting Research, Vol 10, No 3 (2021), Pagination: 13-24Abstract
The Indian retail business has been facing escalating competition, speedy technology adoption, and diverse customer profiles. Effective new product development, pricing, channel management, and marketing communications make up the marketing mix activities that define strong specialised marketing capabilities. The right choice of marketing capabilities can help retailers satisfy, retain, and edify long-term relationships with unshaken trust among their customers. Retail firms can achieve its objectives of a long-term relationship with the customers by successful implementation of various marketing capabilities. So, this research study explores various marketing capabilities, customer satisfaction, trust, and retention in the retail sector. The study is based on the responses obtained from customers and the analysis is performed through EFA. The results indicate eight types of marketing capabilities in the retail business. Indeed, there is a moderate level of satisfaction, trust, and retention in the retail business. The study provides implications for researchers, policymakers, and retailers.Keywords
Marketing Capabilities, Trust, Customer Satisfaction, Retention, Retail BusinessReferences
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